Pasta and tomato sauce become human to express the pleasure of eating Italian.
Kinedimorians found their way to let you see, hear and taste the ingredients melting together.
Video created by Michele Bizzi, Alessandro Crovi, Claudia Di Lascia.
The advert was part of a competition for Barilla launched in early 2013.
Kinedimorae doesn’t share any of Barilla’s advertising trends (and the feeling seems to be mutual, because the video didn’t win anything, hehe)